TARGET corporation is the second-largest discount retailer in United States. Target founded in 1902 by George Dayton as Dayton Dry Goods. In 1969 Dayton Dry Goods renamed to Dayton-Hudson. In 2000, Dayton-Hudson renamed to TARGET corporation.

Target corporation logo is single red ring with red dot in the middle and for “TARGET” using Helvetica typeface.




The United States Air Force is the aerial warfare service branch of the United States Armed Forces and one of the American uniformed services. Initially part of the United States Army, the United States Air Force was formed as a separate branch of the military on September 18, 1947 under the National Security Act of 1947. It is the most recent branch of the U.S. military to be formed, and is one of the most technologically sophisticated air forces. The United States Air Force articulates its core functions in its 2010 Posture Statement as Nuclear Deterrence Operations, Special Operations, Air Superiority, Global Integrated ISR, Space Superiority, Command and Control, Cyberspace Superiority, Personnel Recovery,Global Precision Attack, Building Partnerships, Rapid Global Mobility and Agile Combat Support. (


Nike, Adidas and Puma was the worlwide know sports equipment brand. The Nike logo, also known as the “Swoosh”, is an emblem created in 1971 by Carolyn Davidson, an outstanding graphic design student at Portland State University. Carolyn Davidson started as a freelance worker for the company, Blue Ribbon Sports. Working together with Phil Knight, they selected the mark now known as the Swoosh worldwide.

Nike logo, the Swoosh, represents the wing in the renowned statue of the Greek Goddess of victory, Nike, who served as the cause of motivation for the distinguished and audacious warriors. Initially, the mark was regarded as “the strip” but was later named as “Swoosh”, which describes the fiber used for the Nike shoes (
The Nike logo also features its identification name, which is inscribed in the simple bold font. The simplicity of the font in Nike logo portrays the brilliant commercial picture of the Nike Inc.



Adidas was founded in 1948 by Adolf Dassler. Adolf and his brother Rudolf previously been established Gebrüder Dassler Schuhfabrik before finally deciding to split up and established their own company. Adolf established Adidas and Rudolf established Puma.
Adidas logo above is adidas classic on left side and present adidas logo on the right side. Adidas logo, is a three parallel striped design that symbolizes the mountain which is to point towards the goals and challenges that lay ahead. Adidas logo was created by Adi Dassler  together with Rudolf Dassler, aiming to provide the athletes with the finest possible gear.

Adidas font on the logo remains simple, catchy and prominent with its plain style. As it is said “The simpler, the better”, Adidas continues to follow the ritual by maintaining the simple yet innovative design. (



The Oakland Raiders are professional American football team and currently play in the Western Division of the American Football Converence in the National Football League. The Oakland Raiders team based in Oakland, California and playing home match in Coliseum.
The Oakland Raiders have captured three World Championships of professional football with victories in Super Bowls XI, XV and XVIII. Each Super Bowl was marked by dominating performances in all three phases of the game—offense, defense and special teams.

The Oakland Raiders logo is a shield that consists of the word “Raiders” at the top, crossed swords, and the head of a Raider wearing a football helmet. The team color is Black and silver, 



Rudolf and Adolf Dassler founded Gebrüder Dassler Schuhfabrik in 1924. In 1948, Rudolf and Adolf agree to split and forming two separate entities, Puma (Rudolf) and Adidas (Adolf). 

Puma logo is a leaping puma, also known as cougar, panther or a mountain lion. Leaping puma summarizes the power beast-like nature of the firm and its products.  Puma logo currently is wrapped graciously in black hue which depicts immense supremacy and strength of the firm itself.
The font of the Puma logo has maintained the same notion throughout its history in the corporate world. The bold font featured in Puma logo projects the firm’s stability and prominence.